Is There Privacy in Generative Artificial Intelligence?

As part of Privacy Week, a panel discussion was held focusing on the issue of privacy in the age of AI-driven systems. The discussion featured Dr. Bojana Bašaragin, Research Associate at the Institute for Artificial Intelligence of Serbia.

The panel, “Is There Privacy in Generative Artificial Intelligence?”, brought together experts from the fields of law, technology, and public policy with the aim of opening a dialogue on the current state of privacy, how it is changing under the influence of AI systems, and the responsibility of those who develop and deploy such technologies.

Special attention was given to the challenges faced by companies that integrate artificial intelligence into their business processes, as well as to the need to embed data protection and individual rights as integral components of technological development.

The discussion took place in an open and dynamic atmosphere, with an exchange of concrete real-world examples and a shared conclusion that technological progress must be accompanied by clear ethical and legal frameworks.

One of the key takeaways from the panel was that, despite increasingly sophisticated AI systems, the future of privacy remains in human hands—through responsible decision-making, the conscious design of technologies, and the active involvement of both experts and the broader public in shaping digital rules.